After hitting its lowest point in over a year on Thursday- since the stock soared in October 2020 – Snap (NYSE: SNAP) shares have risen 0.55% in premarket today.
The stock traded at $38.59 at 05:57 a.m. EST today, up 21 cents from its previous price. On Thursday, it finished at $38.38, down $4.35 or 10.18% from its previous closing. However, the trade volume jumped by 39% to $31.77 million. Snap, the company that created Snapchat, is valued at $61.78 billion.
The cause for the stock’s rise is unknown; however, one possibility is that Snap intends to enter the Metaverse. According to analysts, it is in an excellent position to profit from the Metaverse.
To summarise, Snap stock plunged on Thursday after an equities analyst downgraded the social media business owing to concerns about Apple’s (AAPL) operating system updates made last year.
Cowen, which downgraded the company from Outperform to Market Perform and lowered its target to $45 from $75 on Thursday, was responsible for the drop. Because of Thursday’s decline, the new target now indicates a 17 percent gain from here.
Due to expectations that the impact of last year’s Apple iOS 14.5 privacy changes will not go away anytime soon, the firm rated the social-media camera company. According to its study of ad buyers, 63% expect targeting and measurement issues to persist for at least six months, and 39% forecast slower or sliding ad-spend growth this year.
Cowen’s new perspective has changed dramatically due to the Apple developments. A year ago, it raised its price objective to $62 due to an enthusiastic view for digital ads, citing “stable to growing” pricing and robust engagement. In April, it raised its target to $88 based on the patterns it saw in the first quarter of last year.
Cowen is straying from a largely Bullish Wall Street here; SA’s proprietary quant assessments on Snap are Bearish, with low grades for Profitability, Momentum, and (particularly) valuation.
Yesterday, Barclays claimed that Snap might surprise to the upside, even though it was the most out-of-confirmation call in the digital ad business (despite an industry-high multiple on Enterprise Value-to-revenue).