Samsung: The new Metaverse entrant

Samsung 837X, an immersive universe that can be explored virtually, will be unveiled by Samsung Electronics America Samsung’s new metaverse experience, modelled after the actual Samsung 837 flagship location in New York City, offers its spirit as an experiential playground for people to discover the astonishing possibilities when technology and culture intersect.

Guests will engage on a journey where technology meets art, fashion, music, and sustainability as part of this next-level event. In this creative hub, users will be able to explore the experiences made possible by Samsung technology.

The Samsung 837X makes its debut in Decentraland, a blockchain-powered metaverse, and it is one of Decentraland’s largest brand land takeovers. Fans will be enthralled by a digital journey via the Connectivity Theater and Sustainability Forest, where they will complete quests for 837X Non-Fungible Token (NFT) badges and be rewarded with a celebration at the Customization Stage.

Highlights of the Announcement
  • Connectivity Theater: The theater will showcase Samsung’s news from the CES stage and allow guests to learn more about the powerful experiences that come from seamless connectivity and customized solutions powered by Samsung technology.
  • Sustainability Forest: Samsung recently announced a partnership with climate solutions platform, veritree, to manage the planting of two million trees by the first quarter of 2022. The Sustainability Forest is a spectacular portal where guests can embark on a journey through millions of trees – and even have a mythic encounter.
  • Customization Stage: To celebrate the debut of 837X, guests are invited to our first-ever metaverse mixed reality live dance party hosted by brilliant producer, DJ and Vibraphonist, Gamma Vibes, from the physical Samsung 837 location. 837X NFT badge holders will be entered into a raffle to win one of three limited-supply wearable collections from Epic to Mythic levels for their Decentraland avatar to sport. Winners will be announced at 8:37 PM ET on January 7, 2022, to kick off the memorable metaverse performance.

“At Samsung 837X, we’re excited to tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space. The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”

-said Michelle Crossan-Matos, Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America
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